Meta length checker. Title and description.

Your title tag is the big blue clickable headline in Google's results. For most pages it's the single most important piece of text you'll ever write, because it does two jobs at once: it tells Google what the page is about, and it convinces a human to click instead of scrolling past.

You can have the best page on the internet, but if the title is vague, stuffed with jargon or cut off halfway, people scroll straight past it. Getting the title right is often the highest-return five minutes you can spend on any page. A better title can lift clicks with no change to your ranking at all.

Google doesn't count characters, it measures pixels. A title full of wide letters (W, M, capitals) runs out of room sooner than one full of narrow letters (i, l, t). That's why this tool shows pixels as well as a character count, pixels are what actually get cut off.

Google also rewrites titles and descriptions surprisingly often, roughly a third of the time, when it thinks something on your page fits the search better than what you wrote. You can't fully stop this, but clear, relevant, well-sized tags are far more likely to be used exactly as written. Vague or keyword-stuffed tags are the ones Google overrides.

And remember: what you see on desktop isn't what shows on a phone. Mobile has less width and cuts off earlier, so always put the important words first.

• Lead with the keyword. Put the words someone would actually search at the very front. "Web Designer in Newquay", not "Cribbar Creative | Home".
• Add your brand at the end. Finish with "| Cribbar Creative". It builds recognition, and if Google trims it, you lose the brand rather than the message.
• Make every page unique. Each page needs its own title describing that exact page. Duplicate titles confuse Google and waste the opportunity.
• Write for a human. It has to read like something a real person would click, not a list of keywords. If it sounds robotic, rewrite it.

• Treat it like an advert. The description doesn't directly affect ranking, but it's free ad space under your title. Its only job is to earn the click, say what the visitor gets, and why you.
• Put the hook first. Mobile cuts descriptions off early, so lead with your strongest, most specific selling point in the first 120 characters.
• Be specific, never vague. "We offer a range of quality services" says nothing. "Custom websites built to rank on Google for Cornwall businesses, based in Newquay" says everything.
• End with a nudge. A light call to action, "Get a free quote today" or "See our work", gives the reader a reason to act now.