Sean's Lawns Garden Maintenance

The brief

Sean runs a garden maintenance business covering Newquay and the wider Cornwall area. Five years of experience, fully insured and a real reputation for reliability, but almost none of that was visible online. There was no website, and his advertising was a single boosted Facebook post using a photo of his work.

He needed two things. A credible online home that could be found on Google and win a homeowner's trust, and a paid campaign that brought in quality enquiries instead of time-wasters.

From nothing to a full website

We took Sean from zero digital presence to a complete, professional website built around one job: turning visitors into booked enquiries.

• A custom, mobile-first site covering all six core services
• Built around local SEO for Newquay and every area he covers
• Gallery and before/after transformation showcases to prove the quality
• A clear "Free Garden Visit" quote form as the main call to action
• Trust signals throughout, fully insured, local and no-obligation quotes

Rebuilding the Meta ads

Sean was already running Meta ads, but the setup was holding him back. It was a standard image ad, a photo of a finished garden, boosted straight from his page. It reached people, but the leads were thin and hard to qualify.

We rebuilt the campaign from the creative up:

• Replaced the plain photo with a fully bespoke, on-brand graphic designed to stop the scroll
• Moved away from generic boosting to a properly structured lead campaign
• Switched to Meta's native lead form so enquiries were captured and pre-qualified inside Facebook and Instagram
• Asked the right qualifying questions up front, so Sean only spent time on people genuinely ready to book

The rebrand, and a site rebuilt around it

Sean's Lawns has since moved to a new look, and the website was rebuilt around it rather than having the new logo dropped onto the old pages. The result is a calmer, more confident site that puts the quote form where every visitor can see it.

• The new identity carried across every page, from the hero to the footer
• A quote form in the hero itself, with a service picker so enquiries arrive already qualified
• Tap-to-call and WhatsApp on mobile, for the people who would rather just ring
• Real five-star customer reviews and a gallery of recent jobs built into the page
• An FAQ answering the questions that come up before every quote, insurance, waste removal and areas covered
• A gardening tips blog, giving Google fresh local content to rank

The result

The bespoke creative and lead form completely changed the quality and volume of enquiries coming in. Leads increased by around 200%, and the ones coming through were far better qualified. Sean now has a professional website that gets found, plus a paid campaign that delivers leads he can actually convert, not just clicks.