Free tool

UTM campaign URL builder

Add trackable tags to your links so Google Analytics shows you exactly where your visitors, and your enquiries, come from. Fill in the boxes and copy your ready-made link.

Website URL * The page you want people to land on.

Campaign source * Where the link lives (e.g. google, facebook).

Campaign medium * The type of link (e.g. cpc, email, social).

Campaign name * A name for this campaign.

Campaign term optional Paid keywords, if you're running ads.

Campaign content optional Use this to tell two similar links apart (e.g. which button).

Your campaign URL

Fill in the boxes above and your link appears here.

Good to know

What are UTM tags, and why bother?

UTM tags are little labels you add to the end of a link. When someone clicks it, Google Analytics records exactly which campaign sent them, so you can see what's actually bringing in customers instead of guessing.

Source, medium and campaign do the heavy lifting

Source is where the link lives (google, facebook), medium is the type of link (cpc, email, social), and campaign is the name of what you're running (summer_sale). Those three are all most businesses ever need.

Keep it lowercase and consistent

Analytics treats Facebook and facebook as two different sources. Pick a style (lowercase, underscores instead of spaces) and stick to it, or your reports get messy fast.

Only tag campaign links

Add UTMs to links in emails, ads and social posts, not to normal links between your own pages. Tagging internal links confuses Analytics into thinking visitors keep arriving fresh.

Need a hand?

Want to know what's actually working?

Tracking, tagging and reporting are part of every campaign I run for clients, so you always know which channels bring the enquiries and which don't. If you'd rather not think about it, I'll handle it.

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